Business Development

User Study Results: How best to reach your customer

New User-based Study Focuses on Best Practices in Social Media & the Internet, Uniquely for the Microscopy Market Social Media. Mobile Apps. Twitter. Facebook. Webinars. Remote demonstrations. The list goes on and on! Everyone is being hit by the time, money and resources required by the new sales and marketing processes. Here at The MIP we get […]

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Who ARE you? … And WHY should I buy from you?

In 1958, McGraw Hill published this iconic ad.  Called  “The Old Man in the Chair”, this simple ad stressed seven key issues that your customers want to know about your company before they buy.  The strong underlying message: “Sales start before your salesman calls.” So much has changed in the intervening half century … the Internet and […]

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