ChromaCal – First Microscope/Camera/Monitor System for Color Standardization

The Challenge

DataColor, producers of ChromaCal, enjoy a long and well-earned reputation as experts in color management in multiple markets, ranging from textiles to automobile paint. They thought that there might need for similar standardization in microscopy but had no experience in this niche.

T/MIP brought in a combined strategic and technical team to help in the early feasibility testing then supported the expert engineering staff at DataColor through development, commercialization, and launch

The Impact

After a cautious launch and ramp up, ChromaCal is now becoming THE benchmark for color standardization in brightfield microscopy

What we did

  1. Conducted New Product / User-based market research
  2. Created a Strategic Plan and positioning
  3. Provided Technical consultation on product development
  4. Structured and assisted in Beta Testing
  5. Wrote and placed a key article in Microscopy Today
  6. Developed collateral including a Blog card and Rack card
  7. Assisted in tradeshow planning and support

Examples of work:

Navigate the Microscopy Market