Success Stories

Zygo – Beating the competition by creating an entirely different niche

What do you do when you are one of two leaders sharing a market and your key competitor brings on a new technology an entire year before you do?

Sarastro – The Mouse who Roared

Like many overseas companies coming to the US, Swedish-based Sarastro miscalculated both the size and need for visibility in the US market. After 18 months, they took a different tack, leading them to rapidly escalating revenue and a position challenging the long-standing industry leader.

The Hidden $25M Market – The Power of User-based Research

Was there an application for a low-light level camera in the semiconductor industry? Conventional wisdom said no… but the customers told a very different story!

American Optical/Educational Microscopes – Gaining Ground in a Flat Market

Startled by, but very appreciative of, the technical support and visibility, dealers and catalog houses alike swung their support to this brand. At the end of 6 weeks, with only about 1/3 of the program in place, they upped their commitment for the Spring buying season by an incredible 12% in a flat market

Bad News? No Market. Good news? You just saved $500K!

Believe it or not, the best time to conduct market research for a new product is before your product goes to the drawing board. Early-stage User-based market research saved this client $500,000 and at least a year in R&D!

Media Cybernetics – 100% Growth in Y1, Y2, and Y3

Media Cybernetics had made a respectable transition from desktop publishing to scientific imaging, but had set a goal to become the leader in the image analysis market, rapidly! The resulting strategy and marketing program saved money and sped them to 100% growth and industry leadership within one year,

Client Testimonials

Once again, Barbara raises the bar. Thanks for the great work on our press releases. We can put words together to communicate benefits/features, but you take the written communication to another level. Clear message plus excitement. Covers a lot of territory within the space constraints of a press release. I pride myself on my writing ability, so it is high praise when I say I couldn’t have written that.

Dr. Charles Mazel, President, NIGHTSEA