New Product Launches

Microptics – 3D imaging on light microscopes

Small companies, take note. Microptics was an example of how a few home-made but eye-catching pieces of collateral can immediately increase visibility.

Zygo – 3D Optical Profiler becomes a 3D Surface Texture Analyzer

These MIP services shot Zygo ahead of its competitor, resulting a leap of corporate revenue from $16M to $40M; a jump in share price from $9/share to $16/share in less than 15 months, and a promotion for our client liaison.

BioTools – Mobile microRaman and Micro bioRaman

When world-renowned vibrational spectroscopy experts, BioTools, took their first steps into the microscopy market, they turned to The MIP for guidance. The result, a resounding new product launch at PITTCON 2015

NTMDT/Nanotech America (NTA) – AFM, STM, AFM/Raman

While very successful overseas, NT-MDT had made three unsuccessful efforts to come to the US market, costing them years of sales. Working the The MIP, they were able to not only to successfully penetrate the US market but rapidly rise to #2 (second only to Veeco), increasing sales 5-fold in just 2.5 years.

Nightsea – Fluorescence for Stereomicroscopy

An excellent case in how to grow a small business using high visibility, low cost activities to leverage existing activities from a Distributor.

CytoViva – Superresolution on an optical microscope

This full service New Product launch propelled CytoViva into the lime light and formed the foundation for their follow-up launch of a hyperspectral imaging system

X-Cite – New directions in fluorescence illumination

X-Cite’s innovative metal halide illuminator promised to revolutionize fluorescence microscopy but its parent company needed an introduction to the industry and a guide through this new market niche.

Sarastro – Pioneer in Confocal Microscopy & 3D Reconstruction

Sarastro, a pioneer in confocal microscopy evolving from the Physics IV Group at the Nobel Institute in Stockholm, enjoyed a strong launch in Europe but a halting introduction to the US market. When T/MIP’s Chief Strategic consultant joined their team, the results were meteoric.

ChromaCal – First Microscope/Camera/Monitor System for Color Standardization

This full service Product Development and New Product Launch for ChromaCal (first ever color management system for microscopy) laid the foundation for new standards in color management and consistency

Media Cybernetics – Industry Leader in image processing & analysis

This extensive strategic and implementation package resulted in 100% growth in Y1, Y2, and Y3 and propelled Media Cybernetics to industry leader

Client Testimonials

We are a small company that has developed a new product for light microscopy. With more expertise in science/engineering than marketing/sales we realized that we would need assistance if wanted to penetrate a broader market than we could ever reach with our own limited knowledge, talent, manpower, and resources. Our search for a consulting team with experience and knowledge in this specialized field led us to Barbara Foster and The MIP. Barbara and her team have been helping us craft and deliver our message. She has prepared a FlightPlan to guide us through the coming year of scientific conferences, media, and customer interactions. She has also made a connection to a major distributor that could give us an immediate international presence and active sales force.

Dr. Charles Mazel, President, NIGHTSEA