Media Cybernetics – Industry Leader in image processing & analysis

The Challenge

Media Cybernetics had successfully made the transition from desktop publishing company (Major product: Dr. Halo) to scientific image processing, but had higher aspirations: Industry Leadership. They called on The MIP to help with a new corporate identity, input into technical specifications and a full marketing program.

The Impact

• Doubled revenue each Y 1, 2, 3 then retained double-digit annual growth
• Built a strong conceptual foundation that allowed the company to evolve their own very successful marketing style

What we did

Conducted New Product / User-based market research
Created a Strategic Plan and positioning
Initiated a new corporate identity (Fired expensive Ad agency and hired more economical, facile, and creative local graphic artist, resulting in annual saving of tens of thousands of dollars)
Developed an integrated Sales/ Marketing Program for both the US and WW
Created and implemented Booth design
Conceived and oversaw delivery of Preshow mailers
Wrote Press Releases
Designed a broad range of coordinated collateral including innovative Brochure/folder; coordinated inserts to customize for specific products, SDK, Features & Benefits; Ads; Product Box; Cover for Manual, etc.
Co-authored and placed key article in American Lab, a leading trade publication

Examples of work:

Client Testimonials

XEI Scientific, Inc® contracted the-MIP to conduct a survey regarding a new product addressing needs in the Electron Microscopy laboratory. The MIP helped XEI create a list questions for the survey, executed it, and provided us with the raw data and analysis in a timely manner. The results allowed us to make strategic planning decisions relating to the development of a new product within a short time. Additionally, valid sales interest for current products was found among the survey participants that led to a relatively high number of short term sales opportunities.

Ron Vane, President & Founder, XEI