Media Cybernetics – Industry Leader in image processing & analysis
The Challenge
Media Cybernetics had successfully made the transition from desktop publishing company (Major product: Dr. Halo) to scientific image processing, but had higher aspirations: Industry Leadership. They called on The MIP to help with a new corporate identity, input into technical specifications and a full marketing program.
The Impact
• Doubled revenue each Y 1, 2, 3 then retained double-digit annual growth
• Built a strong conceptual foundation that allowed the company to evolve their own very successful marketing style
What we did
- Conducted New Product / User-based market research
- Created a Strategic Plan and positioning
- Initiated a new corporate identity (Fired expensive Ad agency and hired more economical, facile, and creative local graphic artist, resulting in annual saving of tens of thousands of dollars)
- Developed an integrated Sales/ Marketing Program for both the US and WW
- Created and implemented Booth design
- Conceived and oversaw delivery of Preshow mailers
- Wrote Press Releases
- Designed a broad range of coordinated collateral including innovative Brochure/folder; coordinated inserts to customize for specific products, SDK, Features & Benefits; Ads; Product Box; Cover for Manual, etc.
- Co-authored and placed key article in American Lab, a leading trade publication
Examples of work:
- Media Cybernetics_ImagePro Plus Brochure
- Media Cybernetics_Brochure Insert: AutoPro
- Media Cybernetics_Brochure Insert: “Features”
- Media Cybernetics_Brochure Insert: SDK
- Media Cybernetics_ImagePro Plus – Ad Program Before & After The MIP
- Media Cybernetics_ImagePro Plus Advertorial
- Media Cybernetics_ImagePro Plus Ad “Inside Story”
- Media Cybernetics_GelPro Ad “Smiles can be serious”
- Media Cybernetics_GelPro Press Release
- Media Cybernetics_GelPro postcard
- Media Cybernetics_MatPro Cover – Users Guide
- Media Cybernetics_ScopePro Cover – Users Guide