Media Cybernetics – Industry Leader in image processing & analysis

The Challenge

Media Cybernetics had successfully made the transition from desktop publishing company (Major product: Dr. Halo) to scientific image processing, but had higher aspirations: Industry Leadership.  They called on The MIP to help with a new corporate identity, input into technical specifications and a full marketing program.

The Impact

• Doubled revenue each Y 1, 2, 3 then retained double-digit annual growth
• Built a strong conceptual foundation that allowed the company to evolve their own very successful marketing style

What we did

  1. Conducted New Product / User-based market research
  2. Created a Strategic Plan and positioning
  3. Initiated a new corporate identity (Fired expensive Ad agency and hired more economical, facile, and creative local graphic artist, resulting in annual saving of tens of thousands of dollars)
  4. Developed an integrated Sales/ Marketing Program for both the US and WW
  5. Created and implemented Booth design
  6. Conceived and oversaw delivery of Preshow mailers
  7. Wrote Press Releases
  8. Designed a broad range of coordinated collateral including innovative Brochure/folder; coordinated inserts to customize for specific products, SDK, Features & Benefits; Ads; Product Box; Cover for Manual, etc.
  9. Co-authored and placed key article in American Lab, a leading trade publication

Examples of work:

Navigate the Microscopy Market