Flight Plans (“S’marketing”)

Client Testimonials

We are a small company that has developed a new product for light microscopy. With more expertise in science/engineering than marketing/sales we realized that we would need assistance if wanted to penetrate a broader market than we could ever reach with our own limited knowledge, talent, manpower, and resources. Our search for a consulting team with experience and knowledge in this specialized field led us to Barbara Foster and The MIP. Barbara and her team have been helping us craft and deliver our message. She has prepared a FlightPlan to guide us through the coming year of scientific conferences, media, and customer interactions. She has also made a connection to a major distributor that could give us an immediate international presence and active sales force.